Launching a new product into the market is a multi-stage process that demands meticulous planning and execution. Depending on the type and scale of the market, the process may vary. Undoubtedly, category and market knowledge, complemented by research, shelf and consumer analysis are key tasks to be undertaken before launching a new product.
In the case of rice and corn cakes, which seamlessly fit into both the dry bread/crackers products category and savoury snacks shelves, as well as sweet biscuits, three standout tactics for shelf placement can be distinguished.
TACTIC 1 / IN-OUT
Not sure about the consumer’s understanding of the product? Utilize the “In-Out” tactic by selecting top-performing items from Good Food’s branded bestsellers and assess their traction in your store format. This method provides valuable insights into customer preferences without significant commitment. The “In-Out” tactic can be conducted through stand actions.
TACTIC 2 / SHELF TESTING
Employ the “Shelf Testing” strategy by positioning Good Food branded product alongside existing flavours and faces. One of the best testing methods involves mixing several different products in one carton (if you resell direct from the box), allowing consumers to experience multiple flavors from a single product line. This allows you to gauge consumer interest, track purchasing patterns, and identify emerging trends over a timeline of 6-12 months.
TACTIC 3 / PRIVATE LABEL ON SHELF
Enhance your portfolio by transitioning to a private-label product range. By building a diverse selection of rice/corn cakes under your own label, you solidify brand loyalty and offer unique products tailored to your clientele’s tastes. To initiate the product design process under your own brand, product samples will be necessary in the initial phase. To order them, browse through our portfolio and let us know which products would best complement your rice cake offerings.
