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4 September 2025

Snacking 2025: moments that move the category

In 2025, snacking is less about a product and more about a moment: a small reward after a long day, a reason to talk, a pause with coffee. People want (…)

Author:
Monika Strojek
Experienced marketer within the food industry, tracking nutritional trends and sharing insights through engaging content. Enthralled by consumer behavior analyses and the broad spectrum of UX. Values good design and good cuisine.

CASE STUDY: The power of an Innovative Snack and effective display execution

Goal The objective was to introduce a new product – High Protein Snack – as (…)

25 August 2025
Reading time: 2 min

Snacks with protein: is it a new standard?

The global snack market is changing as consumers seek healthier options. According to Innova Market (…)

18 October 2024
Reading time: 2 min

A dietitian explains: Why rice cakes are worth eating?

Rice and corn cakes are quite popular among health-conscious individuals. Their ease of use, along (…)

16 July 2024
Reading time: 2 min

Most read

What does Gen Z eat?

For Generation Z, the youngest adult generation (aged 18-26), diversity and internationalism are entirely normal, (…)

16 January 2024
Reading time: 2 min

How rice and corn cake are made? From grain to cake

Rice and corn cakes can have many flavour variants, but they combine common characteristics – (…)

17 January 2024
Reading time: 2 min

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See also

Why consumers are ditching traditional bread?

Traditional bread is gradually giving way to new alternatives, and consumers make purchasing decisions considering (…)

4 February 2024
Reading time: 2 min

A dietitian explains: Why rice cakes are worth eating?

Rice and corn cakes are quite popular among health-conscious individuals. Their ease of use, along (…)

16 July 2024
Reading time: 2 min

Crisp Bread category – what drives its development?

Crisp Bread – a category of dry bread that is gaining popularity in Europe. What (…)

8 February 2024
Reading time: 2 min
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