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14 July 2026

Private Label in Europe: from cheaper alternative to retail growth strategy

Private label brands in Europe are entering a new stage of growth. According to PLMA and NielsenIQ, private label sales across 17 monitored European markets reached €387 billion in 2025, (…)

Author:
Monika Strojek
Experienced marketer within the food industry, tracking nutritional trends and sharing insights through engaging content. Enthralled by consumer behavior analyses and the broad spectrum of UX. Values good design and good cuisine.

5 TOP TRENDS — SNACKS 2026

Snacking in 2026 is no longer just about impulse. It has become a strategic growth (…)

2 March 2026
Reading time: 2 min

Snacking 2025: moments that move the category

In 2025, snacking is less about a product and more about a moment: a small (…)

4 September 2025
Reading time: 2 min

CASE STUDY: The power of an Innovative Snack and effective display execution

Goal The objective was to introduce a new product – High Protein Snack – as (…)

25 August 2025
Reading time: 2 min

Most read

What does Gen Z eat?

For Generation Z, the youngest adult generation (aged 18-26), diversity and internationalism are entirely normal, (…)

16 January 2024
Reading time: 2 min

How rice and corn cake are made? From grain to cake

Rice and corn cakes can have many flavour variants, but they combine common characteristics – (…)

17 January 2024
Reading time: 2 min

Ask any questions about rice & corn cakes category!

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See also

Snacking 2025: moments that move the category

In 2025, snacking is less about a product and more about a moment: a small (…)

4 September 2025
Reading time: 2 min

A dietitian explains: Why rice cakes are worth eating?

Rice and corn cakes are quite popular among health-conscious individuals. Their ease of use, along (…)

16 July 2024
Reading time: 2 min

What is a gluten-free diet?

The gluten-free diet is an increasingly common dietary choice that appears to be much more (…)

6 February 2024
Reading time: 2 min
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