- Client: Retail chain
- Market: Europe
- Product: High protein snacks in 4 flavours (Paprika, Pizza, Cheese, Sour Cream & Onion)
Goal
The objective was to introduce a new product – High Protein Snack – as a healthier alternative to chips, increase brand awareness, and test its sell-through potential via promotional display stands.
Approach
Clean composition & functional pack
With its high protein content and convenient snack format, it addressed the needs of health-conscious, on-the-go consumers.
A flavourful product range
The product was launched in four flavours: paprika, pizza, cheese, and sour cream and onion.
Strategic positioning
To maximize visibility and impact, the snacks were presented on cardboard display stands in selected retail locations. The campaign lasted 7 days and relied on eye-catching in-store exposure.
Outcome
Just 3 days after launch, 52% of the stock had been sold. By day 7, the sell-through rate reached an impressive 85%.
This result confirmed the product’s strong market appeal and demonstrated the effectiveness of using display stands to support the launch of innovative FMCG products
Consumers’ opinions
A great alternative to CHIPS🔥– they have nearly three times less fat and as much as 29% protein content. The ingredients are based on peas, rice, and lentils.🌶️
